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Round the Blue
Turning Travel Dreams into Clickable Realities
Problem Statement
Key Pain Points
- Agents were crippled by a lack of tools to publish custom packages, with 25% still stuck in offline duplication, causing lost revenue.
- Customers endured a broken and fragmented booking flow with disjointed systems, manual effort, and endless inefficiencies.
- Dependence on rigid supplier packages left painful inventory gaps, blocking personalisation and driving significant revenue leakage.
- Lack of clarity in package terms eroded customer trust, with 40% of bookings needing clarification and validity questioned.
- Admins struggled without real-time oversight, leaving bookings unmonitored, conflicts unresolved, and visibility completely lost.
- Legacy systems caused massive revenue leakage, reducing conversions and stunting overall business profitability.
Key Metrics
Result: stagnant growth and missed revenue in a competitive market.
The Solution
Revenue-Driven Package Builder
Enabled agents to instantly create and publish custom packages, unlocking previously lost sales opportunities. Automation of package creation directly drives higher transaction volume and overall platform revenue.
Unified Booking Engine
Delivered seamless, end-to-end booking journeys for customers, removing friction and minimising manual intervention. The unified system improves satisfaction, accelerates transactions, and boosts overall booking completion rates. Faster bookings and smoother payments maximise conversion opportunities and drive sustained revenue growth.
Dynamic API Integrations
Enabled flexible connections with multiple supplier APIs, unlocking diverse inventory and personalised travel offerings. This prevented revenue leakage, expanded product options, and allowed agents to craft unique, high-value packages. Agents gain pricing flexibility and higher margins, turning previously lost opportunities into tangible revenue.
Transparent Package Details
Displayed real-time, clear, and accurate package information, building customer confidence and trust. Reducing booking clarifications and disputes directly increased conversions and repeat customer engagement. Clear terms and transparency help retain clients and boost long-term revenue per customer.
Centralised Admin Dashboard
Provided live monitoring of bookings, conflicts, and system activity, giving admins complete operational visibility. Real-time insights allow faster decision-making, conflict resolution, and more efficient resource management. Optimised oversight reduces losses and ensures all revenue opportunities are captured efficiently.
Scalable Modern Platform
Replaced outdated legacy systems with a fast, reliable, and scalable platform for growth and expansion. Enhanced performance improves user experience, operational efficiency, and overall revenue potential. Scalable infrastructure supports higher booking volumes and sustainable long-term profitability.
A hybrid travel ecosystem enabling agents to thrive, customers to explore more, and admins to stay in control, all under one seamless booking platform.
Our Approach
Discover
- Review workflows
- Market analysis
- API audit
Deliverable:
Research report, API map
Define
- Map journeys
- Analyse pain
- Prioritise features
Deliverable:
Specs, user stories, flow diagrams
Ideate
- Prototype marketplace
- Draft pricing
- Design workflows
Deliverable:
Wireframes, concepts, process flows
Design & Build
- Build UI
- Implement dashboards
- Finalise integrations
Deliverable:
Screens, mockups, final product delivery
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OneClick Expertise in Various Full-Stack
Our NodeJS developers employ various combinations of modules, frameworks, libraries, and tools to build efficient and scalable applications. Here are some common combinations in the NodeJS programming language for various purposes:
Team Structure
| Role | Responsibility |
|---|---|
| Business Analyst | Travel system mapping, use case design |
| Project Manager | Stakeholder coordination, timelines |
| Solution Architect | System architecture and technology strategy |
| UX/UI Designer | Customer and agent interface design |
| Frontend Developer | Booking engine UI, dynamic forms (React.js) |
| Backend Develope | API integration, business logic (Node.js) |
| QA Engineer | Multi-user testing, API response verification |
| DevOps Engineer | System architecture and technology strategy |
Technology Used
Technology Used
Language/Framwork
- ReactJS
- NodeJS
- JavaScript
- HTML
Deployment
- Docker
- PM2
APIs
- Square API
- Twilio API
- Google Calendar API
- Axios
- Google Calendar API
- Twilio API
Testing and Documentation
- Swagger
- Jest
Validations & Security
- React Hook Form
- Yup
- OTP Input
- Passport (JT)
- Zod
Style and UI
- Tailwind CSS
- Shadcn
- Radix UI
- Headless UI
- Lucide
- Lottie
- Recharts
- Iconify
Packages
- Lodash
- Country-State-City
- Idle Timer
- Toastify
- DnD
- date-fns
- moment
- date pickers
Design Samples
Comprehensive design system and development samples demonstrating the technical excellence and visual appeal of the Outfitter platform.
Competitive Analysis
| Parameter | Yatra | Round the Blue | Opportunity |
|---|---|---|---|
| Package Creation | Predefined packages only, limited flexibility | Agent Package Builder – agents create and publish custom packages with API flights + hotels | Attract agents who want to differentiate with curated, niche packages |
| User Experience | One-size-fits-all interface for end customers | Dual UX – separate onboarding, navigation, and tools for agents vs. customers | Position as a hybrid marketplace serving both B2B agents and B2C travellers |
| Admin Oversight | Focus on customer-side support only | Comprehensive Admin Console – monitors, moderates, and resolves conflicts | Strengthen governance and reduce disputes with full-cycle oversight |
| Scalability for Agents | Agents act as resellers with no brand identity | Marketplace where 1,000+ agents can publish their packages under verified profiles | Differentiate by empowering agents as creators instead of middlemen |
| Market Differentiation | Competes in saturated OTA space | Bridges B2C and B2B with a hybrid booking and publishing model | Established as India’s first dual-sided travel-tech platform |
Project Outcomes (Targets)
Agent Monetisation Boost
Enabled 1,000+ agents to instantly create and publish custom packages. This streamlined workflow generated revenue and maximised agent earning potential.
Enhanced Customer Trust
Verified agent profiles and transparent pricing improved clarity and confidence. Customers completed bookings faster, reducing cancellations and increasing repeat visits.
Reduced Admin Overhead
Full-cycle dashboard moderation cut manual interventions by 50%. Admins gained real-time visibility, improving efficiency and operational control.
Revenue from Curated Packages
Connected end-users to exclusive, high-value travel packages beyond standard OTAs. This drove higher conversions, maximised agent margins, and boosted overall platform revenue.
Platform Scalability Achieved
Transformed Round the Blue into a dual-sided B2C and B2B platform. The scalable design supported growing users and complex agent workflows.
Improved Booking Accuracy
Real-time API integrations boosted booking precision by 38%. This reduced errors, enhanced user confidence, and maximised revenue capture.