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Circles of Hair
Custom Salon Booking Experience for Luxury Hair Services
Problem Statement
Key Pain Points
- Rigid third-party booking systems created daily inefficiencies and failed to adapt to boutique operations.
- Staff spent excessive time fixing double bookings and managing endless manual confirmations.
- Customers abandoned bookings due to the frustrating lack of real-time stylist availability.
- Absence of loyalty rewards and engagement tools reduced repeat visits and client retention.
- Fragmented tools drained staff productivity and added unnecessary operational costs.
- Outdated systems restricted innovation and directly limited revenue growth potential.
Key Metrics
Result: stagnant growth and missed revenue in a competitive market.
The Solution
Custom Real-Time Booking System
We engineered a tailor-made booking and management system crafted exclusively for Circles of Hair. Unlike rigid off-the-shelf tools, our bespoke platform aligned seamlessly with their boutique workflows, eliminated irrelevant features, and created a frictionless experience that truly reflected the salon’s premium brand identity.
Role-Based Dynamic Admin Panel
We introduced live stylist schedules with transparent availability and service customisation. This innovation eradicated booking conflicts, empowered clients to confidently select their preferred stylist, and significantly improved operational flow, delivering a smooth and empowering booking journey for both customers and staff.
Automated Communication via SMS & Email
We implemented a robust communication layer with automated SMS and email confirmations along with proactive reminders. This solution eliminated manual follow-ups, prevented costly double bookings, and built trust with clients by ensuring they received timely updates and felt valued at every stage.
Personalised User Profiles & Checkout
We developed future-ready modules for memberships, loyalty programs, and targeted offers. These features unlocked new recurring revenue streams, encouraged repeat bookings, and strengthened customer lifetime value, positioning Circles of Hair to not only retain clients but also drive long-term financial growth.
Centralised Admin Dashboard
We delivered a dynamic, role-based dashboard unifying staff schedules, customer history, bookings, payments, and performance tracking. By consolidating operations into one intelligent hub, the salon gained total visibility, reduced inefficiencies, and empowered managers with actionable insights to drive smarter decisions.
Scalable Future-Ready System
We built a flexible and forward-looking architecture designed for expansion into multi-location operations. With seamless integrations and scalable modules, Circles of Hair can now adapt to evolving business needs, launch new offerings effortlessly, and sustain a long-term competitive advantage in the luxury salon industry.
A fully customised salon booking platform built to streamline operations, reduce errors, and deliver a luxury client experience.
Our Approach
Discover
- Stakeholder interviews conducted
- Industry trend analysis
- Workflow gap identification
Deliverable:
Research insights report
Define
- Pain points mapped
- User roles defined
- Real-time focus areas
Deliverable:
Specs and user stories
Ideate
- Real-time booking flows
- Role-based Dashboards
- Loyalty features concepts
Deliverable:
Wireframes and process flows
Design & Build
- Clean modern interface
- Seamless API integrations
- Mobile-first experience
Deliverable:
Final product delivery
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OneClick Expertise in Various Full-Stack NodeJS Combinations
Our NodeJS developers employ various combinations of modules, frameworks, libraries, and tools to build efficient and scalable applications. Here are some common combinations in the NodeJS programming language for various purposes:
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NodeJS + Angular
In this setup, NodeJS handles backend services and APIs, while Angular is used to build highly structured and maintainable frontend web applications. This combination is ideal for enterprise applications that require a robust client-side framework. You can Hire Angular Developers from OneClick
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NodeJS + NestJS
NestJS is a progressive NodeJS framework designed for building powerful, scalable, and modular backend applications. It uses TypeScript by default and supports microservices, making it suitable for complex backend solutions. You can hire nestJS developers from OneClick
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NodeJS + Fastify
Fastify is a NodeJS web framework focused on speed and low overhead. This combination is ideal for building high-performance APIs and microservices. You can hire Fastify developers from OneClick.
Team Structure
| Role | Responsibility |
|---|---|
| Business Analyst | Requirement gathering & process mapping |
| Project Manager | Project coordination and client communication |
| Solution Architect | System architecture and technology strategy |
| UX/UI Designer | Web design and user experience |
| Frontend Developer | Booking UI and style portal (React.js) |
| Backend Developer | Custom API & admin panel logic (Node.js) |
| QA Engineer | Functional testing and performance assurance |
| DevOps Engineer | System architecture and technology strategy |
Technology Used
Technology Used
Frontend
- React.js
- AstroJS
- TypeScript
Deployment
- Docker
- PM2
APIs
- Square API
- Twilio API
- Google Calendar API
- Axios
- Socket.IO
- Bull
- Bull Board
Testing and Documentation
- Swagger
- Jest
Validations & Security
- React Hook Form
- Yup
- OTP Input
- Passport (JT)
- Zod
Style and UI
- Tailwind CSS
- Shadcn
- Radix UI
- Headless UI
- Lucide
- Lottie
- Recharts
- Iconify
Packages
- Lodash
- Country-State-City
- Idle Timer
- Toastify
- DnD
- date-fns
- moment
- date pickers
Design Samples
Comprehensive design system and development samples demonstrating the technical excellence and visual appeal of the Outfitter platform.
Competitor Analysis
| Parameter | Circles of Hair | Other Competitor | Opportunity |
|---|---|---|---|
| Core Offering | Custom booking + stylist-specific workflows | Generic salon booking & POS | Upsell memberships, loyalty & premium services |
| Customer Experience | Personalised profiles, preferences, and checkout | Standard booking flow, less personalised | Build a recommendation engine for stylist/services |
| Communication | SMS & Email automation via Twilio | Automated reminders (email/SMS) | Expand to WhatsApp + push notifications |
| Admin Controls | Central admin dashboard, limited role handling | Dynamic, role-based dashboards (stylist, staff, admin) | Add an advanced analytics & reporting dashboard |
| Mobile Responsiveness | Fully responsive, mobile-first design | Web-based, responsive design | Explore native or cross-platform app |
Project Outcomes
Reduced Manual Workload Efficiency
Manual tasks were automated with booking alerts and confirmations. Teams saved significant time and focused on customer experience.
Eliminated Double Bookings
Real-time syncing removed scheduling errors and conflicts instantly. Booking precision rose above 90%, boosting trust and reliability.
Accelerated Booking Process
Optimised workflows cut booking time by 35% overall. Clients completed transactions faster with smooth, mobile-friendly UI.
Increased Repeat Engagement
Personalised journeys improved loyalty and client retention. Repeat bookings jumped 25% in just one quarter.
Enhanced Staff Productivity
Central dashboards simplified management and reduced stress. Stylists and managers worked efficiently with higher output.
Exponential Revenue Growth
4,000 bookings generated in the first quarter alone. Revenue crossed $1M, maximising schedule use and profitability.
