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SeaMaster Yacht Charter
Transforming the Sailing Holiday Booking Experience for Really Good Holidays Ltd
Problem Statement
Key Pain Points
- The entire booking process was offline, forcing customers to rely on lengthy phone calls and emails, leading to missed opportunities and lost leads.
- No real-time visibility into yacht, flight, or extras pricing, leaving customers frustrated with delays and inconsistent quotes.
- Unverified yacht listings raised credibility concerns, damaging customer trust and conversion rates.
- Heavy manual admin workload due to lack of integrated tools, slowing down operations and limiting scalability.
Key Metrics
Result: stagnant growth and missed revenue in a competitive market.
The Solution
Dynamic Package Builder
Built a real-time pricing engine that bundles yachts, flights, and extras into complete holiday packages, eliminating delays and increasing customer trust.
Admin Panel with Operational Control
Delivered a centralised system to manage bookings, rates, licenses, and inventory, reducing manual work and enabling scale.
Verified Yacht Listing Management
Introduced automated verification tools with high-quality images and documentation, transforming the platform into a trusted marketplace.
Mobile-Optimised, Responsive UI
Designed a sleek, modern, mobile-first interface so users can search, filter, and book effortlessly across devices, raising the standard of digital holiday booking.
Together these tracks unlock discoverability, engagement, and conversion.
Our Approach
Discover
- Reviewed workflows
- Stakeholder interviews
- Competitive benchmark
Deliverable:
Stakeholder Report, System Audit Summary
Define
- Customer journey map
- Pain points identified
- Feature prioritisation
Deliverable:
Feature Prioritisation Matrix, User Flow Maps
Ideate
- Package builder concept
- Pricing engine design
- Admin workflows draft
Deliverable:
Wireframes, Feature Concept Sheets
Design & Build
- Responsive frontend
- Modular admin portal
- Secure booking setup
Deliverable:
Figma UI Kit, Admin UX Mockups, Frontend Assets
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OneClick Expertise in Various Full-Stack NodeJS Combinations
Our NodeJS developers employ various combinations of modules, frameworks, libraries, and tools to build efficient and scalable applications. Here are some common combinations in the NodeJS programming language for various purposes:
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NodeJS + Angular
In this setup, NodeJS handles backend services and APIs, while Angular is used to build highly structured and maintainable frontend web applications. This combination is ideal for enterprise applications that require a robust client-side framework. You can Hire Angular Developers from OneClick
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NodeJS + NestJS
NestJS is a progressive NodeJS framework designed for building powerful, scalable, and modular backend applications. It uses TypeScript by default and supports microservices, making it suitable for complex backend solutions. You can hire nestJS developers from OneClick
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NodeJS + Fastify
Fastify is a NodeJS web framework focused on speed and low overhead. This combination is ideal for building high-performance APIs and microservices. You can hire Fastify developers from OneClick.
Team Structure
| Role | Responsibility |
|---|---|
| Project Manager | Planning, coordination, and stakeholder update |
| Business Analyst | Requirement analysis, feature scoping |
| UX/UI Designer | Visual design and user experience |
| Frontend Developer | Booking engine, UI, dynamic filtering (React) |
| Backend Developer | Pricing logic, database, integrations (Node) |
| QA Engineer | Testing functionality, load and user flow |
Technology Used
Technology Used
Frontend
Other Services
- PostgreSQL
- Square API
- Twilio API
- Google Calendar API
Languages
- JavaScript
- TypeScript
Framework
- Angular Universal
- PrimeNG
- AngularJS
- jQuery
- Bootstrap
- Angular Material
Frontend
API
- REST
- GraphQL
- SOAP
Architecture
- MVC
- Micro services
- Micro front end
- Component-Based
- Modular
- SPA
- Hybrid
Database
- PostgreSQL
Tools and Build Systems
- NPM / Yarn
- Gulp / Grunt
- Webpack / Browserify
- Bower
Version Control Systems
- GitHub
- GitLab
- Bitbucket
Testing Frameworks and Tools
- Jasmine
- Karma
- Protractor
- Mocha / Chai
- Sinon
Project Management Tools
- Jira
- ClickUp
- Trello
- Asana
UI Design Frameworks
- Material Design
- Bootstrap
- Foundation
- Semantic UI
Caching and Performance Optimization
- Lazy Loading
- Code Splitting
- Redis
- Minimizing Watchers
- $digest cycle optimizations
- Angular $cacheFactory
Deployment and Automation Tools
- Jenkins (CI/CD)
- GitLab CI/CD
- CircleCI
- Docker (for containerization)
Security
- Preventing XSS (Cross-Site Scripting)
- CSRF Protection
- $sce for context based escaping
- JWT
Application Performance Monitoring
- New Relic
- Sentry
- Lighthouse
Cloud Servers
- AWS
- Google cloud platform
Knowledge about Cloud Services
- AWS S3
- Firebase Hosting
- Azure Blob Storage
Experience with Third-Party Services
- Google Maps API
- Facebook SDK
- Stripe
- SendGrid
Build and Deployment Tools
- Angular CLI
- Bower
- Vercel / Netlify
UX and Design Tools
- Figma
- Adobe XD
- Sketch
Real-Time App Tools
- Socket.IO
- SignalR
AI Development Tools
- GitHub Copilot
- ChatGPT
Design Samples
Comprehensive design system and development samples demonstrating the technical excellence and visual appeal of the Outfitter platform.
Competitive Analysis
| Parameter | Boataround | SeaMaster | Opportunity |
|---|---|---|---|
| Booking Model | Yacht-only rentals | End-to-end sailing holiday packages (yacht + flights) | Expand beyond yacht rental into bundled experiences for broader audience appeal |
| Customer Guidance | Filters for yacht type, location, and dates | Guided search with inspiration-based results | Stand out with AI-driven, personalised recommendations |
| Extras & Add-ons | Skipper, insurance | Bundled extras: skipper, host, excursions | Cross-sell & upsell through packaged experiences |
| Admin Backoffice Tools | Basic partner/admin tools for listings | Full admin backoffice for bookings, rates, licenses, amenities, and content | Provide stronger tools to partners for efficiency and scalability |
| Unique Value Proposition | Transparent yacht rental | All-in-one booking with dynamic real-time pricing + strong admin backoffice | Become the “Expedia for Sailing Holidays” |
Project Outcomes (Targets)
Digitised Booking
The booking process is fully digitised, reducing customer service dependency by over 60%.
Dynamic Packages
The platform now supports dynamic, real-time package building across five countries.
Trusted Listings
Yacht listings became more trustworthy with integrated media validation tools.
Admin Tools
The admin team is empowered with tools to manage 1000+ listings and real-time updates.
Seamless Planning
Users enjoy seamless holiday planning-from yacht selection to airport transfers—all in one place.
Unified Experience
Users enjoy seamless holiday planning-from yacht selection to airport transfers—all in one place.
