n8n Automation: Effortless Lead Management for Startups

n8n captures leads from Typeform, enriches them with data, syncs them to HubSpot and notifies the sales team via Discord. 

• n8n installed (local or cloud).

• Typeform account with webhook support.

• HubSpot account with API key.

• Discord server with bot token.

1. Prepare n8n Environment

• Navigate to http://localhost:5678 (or your n8n URL) and log in with your credentials. In the sidebar, click “Workflows,” then select “+ New” and name it (e.g., “Lead Management”). Click “+” on the canvas to open the node selector.

2. Trigger Node: Typeform Webhook

• Node: Webhook

• Settings:

• Path: new-lead

• Typeform Webhook: https://<n8n-host>/webhook/new-lead for form submissions

• Output: Lead data (e.g., {{ $json.body.form_response.answers[0].email }}).

3. Enrich Lead Node: HTTP Request

• Node: HTTP Request

• Settings:

• URL: https://api.clearbit.com/v2/people/find?email={{ $node["Webhook"].json.body.form_response.answers[0].email }}

• Method: GET

• Authentication: Clearbit API key

• Output: Enriched data (e.g., {{ $json.company.name }}).

4. Sync to CRM Node: HubSpot

• Node: HubSpot

• Settings:

• Credentials: HubSpot API key

• Resource: Contact

• Operation: Create or Update

• Email: {{ $node["Webhook"].json.body.form_response.answers[0].email }}

• Properties: company: {{ $node["HTTP Request"].json.company.name }}

• Output: Lead synced to HubSpot.

5. Notify Team Node: Discord

• Node: Discord

• Settings:

• Credentials: Discord Bot Token

• Channel ID: Sales channel

• Message: New lead: {{ $node["Webhook"].json.body.form_response.answers[0].email }} from {{ $node["HTTP Request"].json.company.name }}

• Output: Team notified.

• Flow: Webhook → HTTP Request → HubSpot → Discord.

• Execution: ~10 seconds per lead.

• Saves ~20 minutes/lead on manual entry.

• Enhances lead quality with enrichment.

• Speeds up sales follow ups.

• Webhook Fail: Verify Typeform URL.

• API Errors: Check Clearbit/HubSpot keys.

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